HallKeen Management's corporate office in Norwood, MA is seeking a talented Digital Marketing Specialist to join the marketing team. This is an exciting opportunity to work with an award-winning property management company!
The Digital Marketing Specialist will be responsible for the day-to-day management and monitoring of all digital marketing for the Company and properties. The Digital Marketing Specialist will develop and execute marketing strategies to align with overall marketing and business goals.
This role requires a keen understanding of marketing, SEO, PPC, reputation management and specific knowledge of how social media and digital marketing can be used to drive better customer, prospect and employee engagement. The Digital Marketing Specialist will also assist and support the marketing team with event planning, leasing, and miscellaneous marketing projects on an as-needed basis.
Responsibilities include but are not limited to:
-Manage all social media channels for HallKeen Management brand
-Assist with social media for communities on an as-needed basis; train on-site team on social media best practices
-Write, generate and publish daily and weekly content
-Engage & moderate all user-generated content
-Monitor the online reputation for the company and all communities
-Develop custom review responses on various review sites
Digital Advertising & Marketing
-Focus on prospect, client, and employee engagement
-Develop content and coordinate online advertising for communities
-Responsible for managing all digital advertising contracts
-Conduct "online curb appeal" audits on a weekly & monthly basis
-Manage PPC campaigns
-Make suggestions for better online visibility
-Managing the corporate and community websites
-Develop content for new property websites or website overhauls
-Manage company's web app
-Plan and manage promotional email marketing for the company and/or the properties
-Stay ahead of trends in digital marketing
-Coordinate photography sessions and all digital media
-Make recommendations regarding digital marketing for the company brand and properties
-Event planning assistance, as needed
-On-site leasing assistance, as needed
-Light travel to visit properties, as needed
-Property Management experience or similar experience preferred
-Advanced skills and knowledge in all aspects of digital marketing
-Must be highly organized and detail oriented
-Photography and video skills are a plus
How to Apply:
Please email your cover letter, resume and coinciding sample work to: Marketing@hallkeen.com.
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