Provide consulting services to help support and manage a diverse range of PR/communications efforts for non-profits, private sector, and government. Focus on Education, Science, and STEM Initiatives.
DC Tutoring & Mentoring Initiative Washington, D.C. (November 2017)
Director, Marketing Communications (Freelance)
Create a robust and manageable digital strategic communications plan to help support DCTMI's goal of providing tutoring and mentorship for the more than 60,000 D.C. youth. DCTMI works with 40 partners across the city to provide volunteers eager to tutor and mentor.
National Science Teachers Association (NSTA) Washington, D.C. (December 2014- June 2017)
Provided communications and program support to multiple science, technology, engineering, and mathematics (STEM) efforts for the U.S. Army Educational Outreach Program (AEOP)-- eCYBERMISSION and GEMS (Gains in the Education of Mathematics and Science).
Assisted with a broad array of STEM initiatives that support Department of Defense national programs.
Developed and disseminated press releases, media alerts, and media pitches to support eCYBERMISSION, NSTA, and AEOP to cover a wide range of program events and news--White House Science Fair, local/regional/national wins, STEM-in-Grant teams presenting TedTalks.
Coordinated and managed insightful digital content to successfully sustain/increase program relationships, traffic, brand awareness, and engagement. Digital outreach includes social media platforms, blogs, Facebook advertising campaigns, e-newsletters, Lab Out Loud podcast, and advertorials.
Created and managed Request for Proposals, press releases, state/regional/national media outreach, live stream/ DJ vendor services, communications SOP plan for the week-long National Judging & Educational Event (NJ&EE). Includes tasks and responsibilities, detailed run-of-shows with lower 1/3rd information, and schedules for the national student showcase and prestige awards luncheon.
Created annual communications & marketing plan, editorial advertising calendar, and a comprehensive PR/Marketing Report.
Produced monthly and annual web analytic reports that detail a summary of how the eCYBERMISSION website is performing and its social media platforms. (Facebook, Twitter, Linkedin, Instagram, Youtube, UStream)
Booth exhibitor at regional/national NSTA conferences, in addition to, other well-attended STEM conferences to increase brand awareness, number of program participants, and candid moments for promotional opportunities.
Developed familiarity and experience with DoD STEM initiatives, including the Junior Sciences and Humanities Symposium (JSHS) and other DoD and Government initiatives, science fairs, and events.
Society for Women's Health Research (SWHR) Washington, D.C. (January 2013- October 2014)
Communications & Web Associate
Coordinate the production of numerous email campaigns via the Convio e-CRM system.
Manage and supervise Fall/Summer communications and graphic design intern program.
Arrange media coverage for organizational events and coordinate interviews with CEO Phyllis Greenberger.
Increase SWHR web presence and constituency through the development of social media and analytics.
Engage and sustain vendor relationships.
The Environmental Protection Agency (EPA) Arlington, VA (August 2011- October 2012)
Web Communications Specialist
Coordinate weekly social media material in order to inform followers and members, and meet the department communications strategies and objectives.
Produce weekly feature articles for the Intranet that focus on the life and careers of various scientists within the department.
Manage and coordinate content for scientists' web sites using Macromedia Dreamweaver with the goal of maximizing environmental information made available to the public.
Produce web analytic reports through Maxamine to highlight traffic, clicks, top users, and industry usage.
Edit archived science and STEM publication data to reflect the latest in statistical information that is made available to the public.
The Washington Post Washington, D.C. (August 2007- July 2011)
Financial Editorial Aide/Writer
Monitor business-related wire stories and develop the weekly columns financial transactions, executive new hire appointments and business industry-related events.
Report on local stories for the Business and Metro sections for print and online publication.
Managed contests/awards (Pulitzer, Gerald Loeb, and SABEW) packaging of content to increase publication credibility and recognition.
Facilitator in the Washington Post Speaker's Bureau, providing outreach to the public through annual charitable events.
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