favorite this post Google Certified 13+ Yrs Exp. SEO, PPC (Anywhere) hide this posting unhide

In a nutshell, I am honest, experienced, and I make things happen. I believe in full transparency as well - clients always have logins and can request status reports at any time.

I am Google Certified and have been in the Search Marketing industry for 13+ years and in marketing for over 20 years.

My Search experience includes managing all aspects of SEM --PPC (Pay-per-Click), SEO (Search Engine Optimization), and SMO (Social Media Optimization) for both b2c and b2b clients.

Tracking and Reporting is a huge part of my process - for example Google Analytics and Google Tag Manager - along with API streamline reporting.

I manage both smaller localized PPC accounts as well as many large, very competitive national PPC campaigns (multiple accounts exceeding $950K a month) -- with a track record of driving down Cost Per Actions (CPA's), increasing ROI, improving Click through Rates (CTR), and much more.

PPC Platforms include:

Google AdWords
Yahoo! Gemini

I have dealt with and overcame issues, such as pharma policies, click fraud, duplicate keyword needs and bidding against oneself (due to the magnitude of campaigns and their reach), and trademark issues. I also facilitate teams -- contractors and/or in house folks -- to ensure the most impact -- not divide, but combine and conquer. And most importantly track, track, track!

Also I have in depth experience in landing page optimization -- whether it's using Google's revamped Content Experiments w/in Analytics or working with design teams to create several 'sticky' landing pages. Test, Test, and Test more.

Resume Snap Shot:

Me: Resourceful and Metrics Driven (excel jedi) - Diehard Search Engine Marketer
What I am looking for: Senior Search Marketing Role - Freelance/Contract
SEM Capabilities: Expert in PPC (Pay per click), SEO (Organic), SMO (Social Media)
Experience: 20 years Marketing - (Of that 20 years, 13 years in Search)
Education: Boston University B.S.

Example High-Level Example Strategies

PPC (Pay per Click)
SEO (Search Engine Optimization)
SMO (Social Media Optimization/Online Reputation Management)
Reporting/Tracking - Google Analytics/Google Tag Manager for example

Competitor Landscape -- Seek out differentiators
Keyword Optimization Organic and Paid
PPC -- including Misspelled Keywords
SEO -- Crawl able Content
Landing Page Optimization -- Improving Quality Scores (in turn driving down CPCs (Cost per clicks)
Multi-Channel effort -- tracking implemented at every point/support and help quantify all marketing efforts:
PPC (Google, Bing et al)
Facebook et al
Blog (your own and/or participating in others)
Test/enhance current or new onsite/offsite avenues for market viability (Glossary, FAQ section, etc.)
Target potential residents/clients by geographic area; demographics

Example Project Layout

PPC - Pay Per Click "Paid Advertising"
A) Initial:
Benchmark Reports
Initial Strategy Consultation/Reporting Needs
Competitive Analysis
Tracking Codes/Implementation Consultation - Google Tag Manager
Trouble Shooting
Advanced keyword research
Deliver Robust PPC Strategy; comprised of
Campaigns, Keywords, Ad Copy, Landing Pages etc.
Account setup and Implementation of Approved PPC Strategy
B) Monthly Management:
Keyword Optimizations
Strategic Bid Management
Monitoring Clicks, Conversions and Click Fraud activity
Refining and Testing Creative Ads
Day Parting
Geo Targeting
Support other marketing (Social/traditional) through PPC
C) Analysis/Reporting:
Customized Monthly Analysis/Reporting/Manageable Recommendations
Weekly, Monthly, as Needed Client meetings

SEO - Search Engine Optimization
A) Initial:
Website Audit and Benchmark Report
Tracking, Website Health, Human and Search Engine Friendly
Detailed Recommendations by impact and effort
Competitive Analysis
Tracking Codes/Implementation Consultation
Trouble Shooting
(if applicable) New website/revamp - Migration SEO Check list/detailed Implementation Guide
B) Monthly Management:
Website Structure, Content and Health Analysis
Navigation and Content
Page Titles, Meta Descriptions and Keywords
Engine/Directory Submission/Link Building
Test/enhance onsite/offsite avenues for market viability (Glossary, FAQ section, etc.)
Utilize site submissions, new content, blogs et al to encourage Google, et al, crawling
Webinars, Video, Podcast, Audio Optimizations

C) Analysis/Reporting:
Customized Monthly Analysis/Reporting/Manageable Recommendations
Monthly Trend reports will be provided and will be customized to your needs
Keyword Ranking
Weekly, Monthly, as Needed Client meetings

SMO - Social Media Optimization
A) Initial:
Listening/Benchmark Report
Behavioral Tracking: Measuring views, followers, comments, and/or subscribers
Conversion Tracking: Measuring desired online user actions garnered via SMO efforts
Detailed Project Plan and Calendar

B) Monthly Management:
Actively monitor social network sites
Content control, Response control
Increase link ability
Invite others to view content
Make tagging and bookmarking easy
Creation/Optimization and Consistent participation in Chosen Social Platforms

C) Analysis/Reporting:
Customized Monthly Analysis/Reporting/Manageable Recommendations
Monthly Trend reports will be provided and will be customized to your needs
Weekly, Monthly, as Needed Client meetings
  • it's ok to contact this poster if you are a potential employer or other principal. Principals only. Recruiters, please don't contact this job poster.
  • do NOT contact me with unsolicited services or offers

post id: 6529647117



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